Public Education Program
To propagate the Buhay Rizal values education program to the public, YGC came up with internal and external campaigns in cascading the values of Rizal nationwide with the use of different channels. These are designed to effectively reach out to people within YGC and beyond, with the hope of getting them involved in advocating these values.
A. Internal Campaign thru employees
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Weekly email blasts on Buhay Rizal events, updates and/or activities are sent to all YGC employees thru the Human Resources Departments of their respective companies. Each and every employee is made aware of the efforts exerted by their companies in the achievement of their respective responsibilities to the program.
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Buhay Rizal Posters bearing significant messages on the life and values of Rizal are placed in prominent spots at all YGC offices.
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Buhay Rizal brochures containing the 6 values of our National Hero have been disseminated to the general public to increase public awareness
1. Email Blast
2. Posters
3. Communication Materials
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Buhay Rizal Audio Visual Presentation are shown to YGC associates to encourage their active participation and involvement.
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Backgrounder on Buhay Rizal
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Renovation of Rizal Monuments (Rizalian Pride Program)
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Donation of Noli Me Tangere Books (Rizalian Books Program)
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Participation of YGC Employees and Associates (Public Engagement Program)
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Values-Formation Program (Public Education Program)
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New, Events, and Updates on Ongoing Initiatives
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Rizal and His Famous Anecdotes
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Photo Gallery
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Buhay Rizal Gift Center
4. Buhay Rizal Website
The Buhay Rizal website was launched to effectively reach out to as many people as possible through one of the fastest source of information nowadays – the internet. Through the website, people can readily get information about Buhay Rizal and learn more about its features. Information provided are:
B. External Campaign
1. Use of Outdoor Billboards
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One of the channels be utilized in communicating the Buhay Rizal Values Campaign are the billboards owned by YGC member-companies in Metro Manila and provinces. Strategically located in different parts of the country, these billboards showcase the different values espoused by Dr. Jose Rizal which we want the public to be aware of.
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Billboards have also been put up in the public high schools that YGC has tied up with for the books donation program, to inform the public of the values of Rizal. These have been strategically located at the school entrance facing the road and visible to everyone to better serve its purpose as a means of public education and as a free advertisement for YGC and the sponsoring YGC member-company for the given school.
2. Putting up Posters and Banners in YGC Offices
Buhay Rizal poster and banners showing the six Buhay Rizal Values being propagated are placed in selected offices of YGC member-companies throughout the country. Campaign periods have been set for this initiative, during which the posters and banners are displayed prominently in areas highly visible to the public, for maximum exposure.
3. Street Banners
During the weeks or months leading to and after the turn-over of the Rizal Monument to the Local Government Unit concerned, street banners proclaiming the values espoused by Rizal were put up in the areas surrounding the location of the monument. This not only made the public aware of the values being propagated, but likewise brought into their consciousness the Rizal monument renovation that was made possible through the Buhay Rizal project of YGC and the sponsoring YGC company.
4. Buhay Rizal Audio Visual Presentation to the Public
Audio Visual Presentations have been made to YGC’s partners on the Buhay Rizal Project. This includes the officers of the Local Government Units, Department of Education (DepEd) officials, and officials of our partner schools. The AVP is intended to bring into their consciousness what the project is all about, and what initiatives have been and will still be launched by YGC in line with this.
